Chi

CHWI Sumuk Perfume 50ml

298,00 lei

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Brand History

Chwi (Chi) – A Scented Journey Through Korea’s Aesthetics and SpaceChwi Global transforms the art of scent into a sublime sensory experience, drawing inspiration from the subtle beauty of Korean aesthetics and the intimate ambiance of domestic spaces. Founded in Seoul, Chwi elevates everyday environments through curated fragrance rituals, minimalist design and rich storytelling. Each product is designed not just to scent a room, but to evoke memory, mood and space with refined sophistication.With a commitment to craft and detail, Chwi blends timeless materials, muted palettes and gentle aromatics—creating a collection where fragrance becomes decoration, and daily moments are infused with intention. Whether placed in a quiet reading nook, a spa-inspired bathroom or a contemporary living space, Chwi invites you to pause, reflect and reimagine space with elegance.

Benefits

Sumuk 수묵 by Chwi 취 is an Oriental fragrance crafted for all genders. Introduced in 2024, it opens with notes of pine, rosemary, and thyme, transitions into a heart of frankincense, cedar, and sandalwood, and settles into a warm base of amber, vetiver, and musk.

How to use

Spray the perfume onto clean pulse points—wrists, neck, and behind the ears—then let it air-dry without rubbing.

Ingredients

Alcohol Denat., Parfum, Aqua, Peg-40 Hydrogenated Castor Oil, Alpha-isomethyl Ionone, Benzyl Benzoate, Benzyl Salicylate, Citronellol, Coumarin, Limonene, Hexyl Cinnamal, Linalool

Product details

CHWI Sumuk Perfume 50ml

Episode.05 Sumuk - Ink & Paper

In the fifth episode, Sumuk invites you to experience the timeless connection between ink and paper, where memories are imprinted and stories unfold. Imagine the scent of freshly printed ink on soft hanji paper, mingling with the earthy aroma of aged wood and incense, evoking a sense of nostalgia and warmth.

Fragrance Notes:

Top: Pine, Thyme, Rosemary
Middle: Frankincense, Cedarwood, Sandalwood
Base: Vetiver, Musk, Amber

CHI's inspiration comes from Korean nature and space, shaping the aesthetic moments into fragrance.
Through our constant desire to find what is truly 'ours' and differentiate us from various fragrances, we create scents from forgotten memories.
Encounter with a bamboo forest, a hidden wooden temple, mugwort grown by the soft sea breeze, flowers blooming amid the forest,
and the moment when ink meets paper is delicately perfumed into scents that best represent what is real Korean.
Close your eyes, and revisit the forgotten memories with CHI's fragrance.